That's what I told my business coach when I first started publishing books. She looked at me, cocked her head, then said...
"You're right."
My pulse soared until she followed that statement closely by...
"And... You're WRONG."
I was right to believe in my products and how they could help people. (At that time I had a few published books and a killer book publishing training manual and CD set that I just KNEW was the best in existence.)
But I was WRONG thinking people were going to line up out the door just to get their hands on one. My products weren't coveted by others yet...
Because nobody knew about them!